Pay-per-lead means you know exactly what each lead costs before we start. Tight budget? Start small and scale up. Need volume? Ramp up without renegotiating contracts. The pricing flexes with your business.
Three reasons this model is different from every Google Ads pricing structure you've seen before.
You know the exact cost of each enquiry before we start. No surprise invoices, no creeping management fees, no "we need to increase your budget" conversations. Every lead costs the same — whether it's your first or your five hundredth.
Starting small? Begin with a modest target and pay only for what you get. Growing fast? Ramp up lead volume without renegotiating contracts or committing to a higher retainer. The pricing naturally flexes with your capacity to handle new business.
No leads means no cost. If the campaigns produce nothing, you pay nothing. I absorb the ad spend, the setup time, the management effort, and the risk. Your budget is only touched when a real enquiry comes through your door.
From your first lead to your five hundredth — the model stays simple, predictable, and aligned with your growth.
Based on your industry, your service area, and the competitiveness of your search landscape. A plumber in Durban has different lead economics than an accountant in Sandton. We find the right price for your specific situation — and it doesn't change unless we both agree.
How many leads can your business handle per month? 10? 30? 100? We start where you're comfortable and scale at your pace. Too many leads can be as disruptive as too few — so you control the volume, and I control the delivery.
At the end of each month, you're invoiced for the qualified leads that came through — nothing more. No retainer. No ad spend charges. No management fee. Just: number of leads × agreed price per lead. That's your entire invoice.
Hitting capacity? We throttle back. Ready for more? We ramp up. Seasonal business? We adjust with your cycle. There's no contract lock-in, no minimum commitment period. The model is designed to flex with your reality — not force your reality to fit a contract.
The difference isn't just price — it's what each model incentivises.
Pay-per-lead only works if the leads are genuine. Fake clicks would cost me money, not you — so protecting against them is in my direct interest.
Actual numbers from a real protection platform showing exactly what was detected and blocked each month.
Every blocked invalid click means more budget for real leads. The dashboard shows how much was protected.
A clear breakdown of blocked traffic, why it was blocked, and budget preserved — included at no extra cost.
Everything you need to know about how pay-per-lead works in practice.
It's based on your industry, the competitiveness of your search landscape, your service area, and your average deal value. A lead for a R500 plumbing job is priced differently than a lead for a R25,000 accounting retainer. We agree on the price before anything starts — and it stays fixed unless we both agree to change it.
We set a target volume that matches your capacity. If you're getting too many leads, we throttle the campaigns back. If you want more, we ramp up. You're never forced to pay for leads you can't handle — the model is designed to flex with your operational capacity.
I do. That's the core of the pay-per-lead model — I cover the ad spend, the setup, the management, and the click fraud protection. You pay only for qualified leads. If a campaign runs for a month and produces zero leads, you pay zero and I absorb the full ad spend cost.
We define what "qualified" means together, before we start. A qualified lead must match criteria you're happy with — genuine enquiries from real people in your service area. Click fraud protection ensures bot traffic doesn't generate fake leads. And if a lead doesn't meet the agreed criteria, you don't pay for it.
No. You can pause or stop at any time. If the model isn't working for you, we stop. No exit fees, no minimum commitment, no lock-in. The model works because it's aligned — if you're not getting value, you shouldn't be forced to keep paying.
No — and there's a good reason. Google's double-serving policy prevents running separate campaigns for the same business across multiple accounts simultaneously. Instead, I build and run everything through a dedicated structure designed specifically for lead generation, using a call-to-action domain I own and my own hosting. This means there's almost nothing you need to bring to the table — no domain to buy, no hosting to set up, no account to configure. We keep it clean, compliant, and fast.
Pay only for the leads you get. No retainer, no setup fees, no risk.